Streaming With Netflix: A Brief Overview And Comparison With The Competition
While it is true that subscription-based Internet content streaming is not a new concept, it is one that is catching on more than ever before, thanks to one of its oldest proponents, Netflix. This company began as a mail-order DVD rental service in 1997, but quickly became one of the most important dot com industries in the decade thereafter.
The movie rental industry was, at the time when founder Reed Hastings had barely began sketching the idea that would later become Netflix, a massive but inefficient business. Large outlet stores offering CD’s and DVD’s charged their customers outrageous fees for late returns on films and video games at the time.
Hastings’ great idea was to eliminate the concept of the late rental by simply charging a monthly subscription fee. A customer may then keep whatever films they want for however long they want, paying the company for the service nonetheless. This mail-order rental service was a huge success, only overshadowed by the onset of Internet streaming.
Films, TV And More: The Internet Streaming Culture
Normally, just having one billion-dollar idea is good enough, but Hastings had prepared more in the following decade and revealed a complimentary content streaming services that eliminates the need to mail disks altogether. This approach sparked numerous competitions and price wars between Netflix and other companies:
• Blockbuster – Once the largest video rental company in America, it had the chance to buy out Hastings’ competition, but refused. This company was, but is no longer, a significant competitor on the market.
• Amazon – With their own streaming service and products like the Kindle, Amazon is trying to gain a foothold in the industry now dominated by Hastings’ company. The library of content they offer, unfortunately, is not nearly as large in films and TV as it is in books, where Amazon evidently rules.
• RedBox – Instead of a mail-order system, this company uses a kiosk approach that allows customs to conveniently return their films wherever they happen to find one. The lack of a competing streaming service, however, makes this a niche approach not unlike the rental stores of old.
It is clear that there is only one company that really has the subtle combination of streaming film and TV delivery along with DVD and Blu-Ray rental solidly affirmed in the public consciousness. Now, having begun to produce and air its own exclusive programs, the beginnings of a larger Netflix media empire are not far off.
Adam Green (The Moldy Peaches) and Binki Shapiro (Little Joy, Beck) formed after touring together and exchanging texts about a possible collaboration, the outcome, a three song EP ‘Fall’ these videos are now available on Netflix. After proving a success they began writing material for their self titled album ‘Adam Green & Binki Shapiro‘. With no romantic ties between the pair Green and Shapiro spire off each others own relationship experiences to a 50′s/60′s folk pop soundtrack.